" A coach is someone trained and devoted to guiding others into increased competence, commitment, and confidence " - Frederic Hudson, Author of Handbook of coaching.
" In contrast to the emphasis on imparting information through tutoring and instruction, coaching is unlocking a person's potential to maximize his or her own performance" - adapted from SIR JOHN WHITMORE, author of coaching for performance.
Therefore, coaching is much more focused on the individual or group being coached, stimulating these people to make their own judgments and decisions. Coaching does not involve making a diagnosis or giving advice. A coach does not need to be an expert in the areas that concern those being coached. instead, the coach needs an ability to listen, understand, summarize what is being said and guide as nondirective as possible while a person looks at his or her own situation, reaches conclusions about what to do and then take action" - Gary R Collin, Christian Coaching.